Cycling | 23 juli 2018

Bianchi extends multi-yearsponsorship agreement with Team LottoNL-Jumbo

Bianchi strengthens its investment in the World Tour cycling by renewing the sponsorship deal with Team LottoNL-Jumbo. The partnership, started in 2014, has proved successful through a continuous and mutual development process both on the racing and product sides. 

Bianchi's commitment to provide the best racing bikes for each race condition has significantly contributed to the team's success over the last five years. The feedbacks and inputs from all riders and performance staff have supported Bianchi engineers to fine tune technologies and frame performance, leading the way to memorable victories.  Bianchi and Team LottoNL-Jumbo collected almost 100 victories so far, including Tour de France stage wins claimed by Lars Boom (2014),  Primoz Roglic (Serre Chevalier 2017) and Dylan Groenewegen (Champs Elisées 2017, Chartres and Amiens Métropole 2018) but also Italian Enrico Battaglin's win in this year Giro d'Italia and Roglic’s overall victories in Itzulia Basque Country, Tour de Romandie and Tour of Slovenia.

“To win you need to partner with winning people. This is why we believe in our successful association with Team LottoNL-Jumbo: we both focus on innovation and human power to achieve our goals as one team. With World-class organization and high-performance-driven staff, the team has significantly grown in the last two years being able to succeed in all fields. Groenewegen is one of the best sprinters in the World and Primoz Roglic proved to be a solid leader in stage races. We enjoy to win in all situations which is in line with our strategic product development philosophy: provide the best bike for each race condition thanks to our Bianchi CV models engineered with Countervail carbon material”, Bianchi CEO Bob Ippolito comments.
“In the five years that we cooperate now, we have managed to develop further and further. We have grown together. Both as a team, with great results and rising youngsters, as Bianchi, with the bikes we use. We provide the essential inputs to improve them. The base for both of us is innovation. Team LottoNL-Jumbo wants to do better every day and at Bianchi rules the same mentality. So so far it has been a great partnership and it’s looking bright for the future as well. I’m very happy that we have managed to extend this successful cooperation", says Team LottoNL-Jumbo's manager Richard Plugge.
“As riders we experience that Bianchi cares about details. They use the best technology and the best materials. That makes the difference. In the race we have full control over the bike, which is important. The Countervail technology helps to save energy and that counts at the end. Beside that is Bianchi also a lifestyle, with its Italian passion and the ‘celeste’ color. I’m glad that we will continue to be part of the family”, Slovenian Primoz Roglic said.


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